LUCILLE BALL APPEARS IN A BEER COMMERCIAL!

lucy-bf.jpgLUCY TOASTS SCHAEFER BEER!
HUGE ILLUSTRATED ADVERTISEMENT

The New York Times
August 19, 1947

The final page of this superb issue of The Times contains a monster ad featuring a young actress named Lucille Ball holding a glass of beer in one hand and a Schaefer bottle in the other saying, “Finest beer I ever tasted!” ‘Nuff said about this–please see the incredible scan. Just a few short years later, Miss Ball as Lucy Ricardo on “I Love Lucy!” would do a commercial for “Vitameatavegamin”a “health drink” with alcohol as an ingredient….and become helplessly inebriated! This early ad sure reminds me of that hilarious episode!  There is also a small ad in the Amusement Section for Lucy’s play, “Dream Girl,”at Brooklyn’s Flatbush Theater.

This 48 page rag issue of The Times is in near perfect condition. It’s truly a “time machine” from 1947 with the current movies, radio shows, baseball news (interleague exhibition games!) and way more. But, you’ll keep going back to the Lucille Ball beer ad for sure!

$450

lucy-hf.jpg

Posted by mmitchell | Filed Under All Historic Newspapers, The 20th + 21st Centuries